Veterinary Practice Management. 2nd edition

The second edition of this book addresses the administrative and managerial challenges faced by contemporary veterinary clinics. It offers detailed guidance on conducting market research, developing comprehensive business plans, and establishing operational protocols. The text emphasizes human resource management, including strategies for team building and staff retention, while also covering financial oversight, expenditure control, and the integration of digital marketing and social media tools.

Marketing: What is marketing and where should investments be made?, Positioning of a practice, Strategy, Brand design, Market study and practice viability, Marketing in the waiting room, Design of a marketing campaign; Financial analysis and types of financing; Suppliers; Bibliography